Web Copy: Full Website

Toshar Bryant, Elite Speaker and Empowerment Coach

NEED

Toshar’s empowerment speaking and coaching website had grown to include several related services, but wasn’t clearly focused on the main audience she needed to attract. It needed to be streamlined and rewritten for improved user experience and conversion. 

SOLUTION

I rewrote Toshar’s entire website, including streamlined information architecture and simplified navigation menu, refocused copy strategy for each page on the site, an About Me page that condensed a complex bio into a concise introduction, and new SEO copy in the page settings for improved conversion of search engine traffic.
 

Dorothy Wisnewski, freelance copywriter | Web copy: home page for Toshar Bryant

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