Clark & Cassidy Inc.
Karen Clark helps business owners fix and systematize their finances so they make consistent profits, and she needed to drive enrollments in a live workshop as part of a digital course launch. This ad needed to grow her audience, make business finances feel less scary, and establish her authority as the guide who will get you through it.
An ad loaded with approachability, authority, and a touch of humor makes a serious undertaking like overhauling your broken business finances feel achievable. I positioned Karen not just as an expert, but as a guide with the warmth and perspective to support the audience in achieving their goals. And of course, I wrote multiple versions to test against each other, helping maximize ROI by ensuring only the most successful version got significant budget.
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